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Brand new mascara What it is: An award-winning everyday mascara that weightlessly lifts, lengthens, curls, and adds subtle volume for the most natural-looking lashes possible. Formulation Type: Curling and Lengthening Highlighted Ingredients: - Vegan Lash-Wrap Technology: Four vegan waxes wrap each lash for precise definition and weightless volume. - Monoi Oil and Marigold Extract: Help strengthen and condition lashes, so they look healthier and feel soft. What Else You Need to Know: Just 1-2 coats of this cruelty-free mascara mimics the look of a lash lift and ties any no-makeup makeup look together. Its 93% natural formula is made with lash-caring ingredients to leave lashes soft and feathery. The curved brush enhances curl for all lash types and delivers clump-free results. Clinical Results: In a consumer-perception study of 29 people: - 100% saw immediate volume, length, lift, and curl - 96% said formula did not weigh lashes down after 12 hours - 93% said lashes are clump-free after 12 hours